Our blog today is from Convention Manager Anndee Gross. Anndee had the privilege of working with the staff from Vera Bradley while they were on the island and she shares her experience with us.
I have worked for Grand Hotel since 2008, and have worked with many different groups. When I was asked to be the convention manager for this special visit for the spring shoot for Vera Bradley, I knew it would be like no other group I had ever worked with. The photo shoot took place on Mackinac Island, July 31- August 7, 2011. This was their first photo shoot on Mackinac Island. They even used island residents as models for the shoot!
I had the pleasure of meeting Barbara Bradley Baekgaard, daughter and co-owner of Vera Bradley! She started this company in her basement. The company is named after her mother Veronica “Vera” Bradley. She started by using models in her community, friends, family, and basically anyone who was willing take some photos. She still does that today! For every location they pick for a shoot, they will do a casting call for models in that location. They really want to use families, and community members of the particular place they are shooting. We had a model call here on the island for the community to have a chance to be in their spring catalog.
After spending nearly an entire week with Britton Marketing, and the Vera Bradley team, I learned there is a lot more that goes into professional photo shoot than I could have ever imagined. I worked daily with my contact starting in early June, she had a vision for this shoot, but the logistics of being on an island, with no cars, proved to be a slight challenge. However, it all came together. We had drays, horse drawn luggage carts, lined up each morning around 5:00am to load all of their cameras, props, equipment, breakfast, rain gear, supplies and then we would head out for the day. It was amazing, but they would work for 10-12 hours a day, for nearly 6 days straight!
Here is a little run-down of what we did, day to day.
Arrival Day: Readied their storage room. It was a room on the lower level of the hotel. They would use the room for a week straight to organize their wardrobe, make-up and equipment each day.
Day One: First photo shoot was at our pool/gardens area. It was a HOT day. Each day the team took a Grand Hotel boxed breakfast, and I arranged for lunch to be delivered half way through the day.
Day Two: We headed down town where the Marion Leigh was docked. This is our owner’s boat, which has a great color scheme to match some of Vera Bradley’s spring collection. It was rainy, but we were prepared for that. Rain gear was a must each day to cover all equipment. They were happy with this day, however, because you want a gray day to get good photos. The sun can make photos too bright.
Day Three: Another shoot downtown on Main Street. They went to Mr. B’s Ice Cream Shop. This was a hard location with all of their equipment. There are constantly tourist wondering what is going on, taxis, drays, and bikes! They also shot at the Island Laundromat, and the Candy Shop.
Day Four: Was at the Arnold Transit dock. They really liked the dock location, and the colors of green and red.
Day Five: We went to Chestnut Cottage located across from the water as you are heading west on the main road out of town. This home belongs to Mimi Cunningham, who is our Vice President. This has such a great view of the water, and the colors around the area are perfect. This was a nice location, and we had the perfect spot inside Chestnut Cottage to set up hair, make-up, and wardrobe.
Day Six: Just about wrapped the shoot, and we visited Chestnut Cottage again to use as a workspace but shot at Corner Cottage owned by our Chairman R.D. (Dan) Musser. This was the wedding day shoot! It was so cool to see a bride and groom all dressed up. All the flowers they had displayed were amazing. We used the Grand Hotel’s whicker buggy for a shot of the bride and groom after their wedding.
Day Seven: Pack it up! Today was departure day. After a crazy, fun, beautiful week, it was time for the team to head out.
Click here to see the entire catalog.
While being a part of organizing this photo shoot, I did a lot of research on Vera Bradley and found this amazing blog: http://insidestitch.com/
It’s a good way to keep up with their new patterns; product and they also have fun DIY projects. Just another amazing side to the Vera Bradley Collection!






































